What Do Those With Hearing Loss Desire Most in a Hearing Aid?

Over the last thirty years, a yearly consumer preference survey sought to find which product features were most impactful when making a purchase decision. Hearing aids were among the many items tracked in the study. The data gathered provided an especially candid insight into what those with hearing loss deemed important in their hearing aids but maybe even more surprising, what they felt was less necessary.

The hearing-aid features consumers found most desirable throughout this study include:

•Clarity of Sound



•Natural Sounding

While some of these features seem like “no brainers”, many hearing aid manufacturers struggle to meet all these demands in one hearing device. In order for their products’ features to exceed consumer’s expectations, hearing-aid providers will charge $5,000 or more effectively putting these desired attributes out of reach for many with hearing loss.

The eRITE hearing-aid features all the above attributes at a price point set for the average American consumer. Using advanced digital processing in 80 separate frequency channels; the eRITE provides accurate and automatic environmental classification for optimal hearing in any nearly any setting. This process is called Auto-SYNC. It is an automatic HD listening mode that manages the instruments’ advanced features so that they work efficiently together. This allows the eRITE hearing aid to adapt to changes in the user’s environment without applying overly aggressive signal processing manipulation that can degrade sound quality and performance. The benefit for the consumer is that the instrument adapts to many different environments without the need for the consumer to recognize and manually change hearing-aid programs.


•High Fidelity Bandwidth up to 10,000 Hz

•80 HD Processing Channels

•8 factory-set Frequency Shaping Controls. The eRite is programmed at the factory to compensate for most high-frequency hearing losses.

•32 kHz Sampling Rate - Provides the hearing aid the processing speed to adapt to changing environmental conditions as they occur.

•20-bit HD Audio Processing - Allows the hearing aid to process a wide range of speech and music, from the softest to the loudest sounds without distortion.